Author Archives: Florin Adamache

Despre decizii și challenge-urile personale

Back to School -

Ritmul alert și stilul mereu pe fugă pe care-l deprindem majoritatea dintre noi încă de tineri, pare să fie în mare parte generat de fel și fel de activități pe care le practicăm încă din primii ani ai carierei profesionale, fiind susținute de un amalgam continuu de planuri și schimbări pe care cursul vieții pare să ni-l ofere. De cele mai multe ori, nu școala este cea care ne învață cum să ne facem bine activitatea de zi cu zi, însă este totuși instituția care îți modelează gândirea și te antrenează în a lua decizii tot restul vieții. Și iertată-mi fie continuarea însă nu tot timpul ne și asumăm așa cum ar trebui ceea ce facem, blamând rigurozitatea altor mentalități regăsite nu foarte departe de noi.

Despre decizii aș putea vorbi în nenumărate moduri și locuri, atât în online cât și în offline deoarece ajungem să ne înconjurăm de acestea zi de zi. a fost încă de la început locul unde mi-a fost încredințată șansa de a lua nenumărate decizii, unele dintre ele mai bune iar altele mai puțin bune. Însă chiar și așa rapiditatea cursivă a zilelor cât și feed-back-urile primite mă fac să cred că cel puțin o parte dintre deciziile exercitate mai apoi în acțiuni și materializate în rezultate au fost bune. Bune, ca majoritatea zilelor în care am lucrat și pentru campania Back to School, campanie activă în prezent atât în online cât și în magazine până pe la jumătatea lunii septembrie, mai exact până pe 16 septembrie.

Back to School 2 -

Gândul că vor mai fi multe alte provocări de acum mă încurajează să continui și să mă gândesc la faptul că educația este extrem de importantă și că anii petrecuți cu nasul în cărți mă fac persoana responsabilă din prezent. rămâne pentru mine o decizie bună pe care am luat-o în urmă cu doar câteva luni și care mi-a adus suficiente challenge-uri din care am putut învăța zilnic câte ceva.

8 hours overtime

First day after “8 hours overtime for a good cause” | 2018, Bucharest

Well, time passed very quickly from my last post on the blog… Now I am writing, because on Friday I participated again to “8 hours overtime for a good cause” in Bucharest. Probably some of you knows more about this initiative that is happening every year. Right here is the official link to the event: This year 15 non-governmental organizations worked together with more than 60 volunteers to create and develop new and efficient marketing and communications strategies. This time, for me and my team the challenge is from “Fundația Sense Internațional România” who want to improve the brand. The main activity of this non-governmental organization is to learn and protect people who suffers from “surdocecitate” or deafblindness, what is a multisensory impairment, most times associated with other types of deficiencies). You can find more info about this cause here: Soon I’ll be back with more about this experience. Keep in touch! | Brasov Experience

Brasov Experience | Brasov ExperienceFor the most part, 2017 was a significant year, because I had the chance to travel and discover new people in Romania. I’m not a sedentary person (my opinion), however in the past months, I had the chance to travel for work, which means I got to work with amazing people.

This March I had the first chance to travel and work with another marketing team in Brasov, at Pentalog. Because it was spring the weather is not that nice (for me) and my first impression was a little “mehh” about the Brasov City. I don’t like the rain, the fog and the cold weather. And yeah, that week I tested all the weather stages and it was no fun when you have more t-shirts and no jacket in your bags. Maybe it’s funny but the first impression about the city was not so good.

On the other plan, the marketing team from Brasov it’s very nice, friendly and supportive. L.P. is one of the best collegue from Pentalog and that’s the reason for my travel in this city. Is like wonder woman and she like to create the perfect things for us and the team. She has a rigorous style and sometimes is a real stress for me, but life goes on.

Returning to Brasov experience, still of the first time the team surprised me with a very nice ambient and amability, fact that is a good reason to be happy and to want to come back. And yeah it’s true because this year I returned many times in Brasov to work with the marketing team from Pentalog. The main focus of the work at Brasov was about Digital Strategy, SEO, SEA Techniques, optimization and integration content.

With every visit in this city I discovered more and more things and I learned about the beautiful parts of this town. In the summer period the atmosphere was great. The number of people has a increased but for me this thing it’s not a problem. At the terrace with my colleagues I saw the Tampa, I discussed more and I visited a part of the old and the new city.

The conclusion after the 4 visits (I think so) is that Brasov is a nice city with a lot of perspective in a tourism area and probably in more others activities (but probably not enough).

Now, is September and after two weeks I’m going to travel again to Brasov. At this time for pleasure, with my lovely wife. Probably will be fun (I guess she will like to see the mountain view).


SofistiCAT Autumn International Feline Show


On the first day of October 2016 in Bucharest he began an event of the weekend which seems to highlight perfectly the world of animals, specifically cats. In case you haven’t heard anything about this, the name of the event is ”SofistiCAT Autumn International Feline Show”. The event was take place in Bucharest – Romexpo, C5 Pavilion. Obviously the attraction of the exhibition was the cats from over 200 different breeds. Personally I think that all the cats were so cute and pretty. And I appreciated the initiative of “Show that you care” for cats during both days of the event. This campaign will encourage visitors to adopt homeless cats and/or donate for animals in shelters.

I’m happy because I had the opportunity to see many children and young people who have chosen to come to Romexpo on the north part of the city to admire the gracious cats. I think the event was very well organized and I like to believe that all those who have had the chance to come to this event felt as good as myself.

YOU CAN LEAVE YOUR CAT ONIt is important to mention that besides the kittens who were alone waiting to be adopted by someone, others cats of the breed have been assessed by a jury specialized in cat shows. The breeds present at the event were: Persian, Exotics, Maine Coon, Norwegian Forest Cat, Ragdoll, Turkish Angora, Bengal, British Shorthair, Devon Rex, Don Sphynx, Russian Blue, Singapura, Sphynx, Burmese, Orientals and Siamese, Sacred birmans, Siberian.

I will end this article by saying with all my heart, the fact that a cat makes your life more beautiful!

With love,